Robin Harper, VP, Customer Strategy, Catch.com
- Company: Catch.com
- Title: VP, Customer Strategy
- Public Relations, Marketing and Community (panelist)
Robin Harper works at the cutting edge of customer experience, where online community joins communication and customer relations to drive a new type of brand creation. Currently with mobile app developer Catch.com, Harper is responsible for building the Catch brand through digital and social marketing programs. Prior to Catch, Robin was VP Marketing with Linden Lab where she led the emergence of the Second Life brand, including all marketing and community development. Earlier in her career Robin was the Vice President of Marketing at Maxis where she established SimCity as one of the most recognized brand names in entertainment software. In addition to Maxis and Linden Lab, Harper has held senior marketing positions in the fields of online education, entertainment and advertising. She holds an MBA in marketing from the University of Chicago.