Public Relations, Marketing and Community
June 28, 2012 2:00 pm – 3:00 pm – Room 236Track: Community Summit- Communications leads – Building buzz – What to do with the media – Spin – Encouraging community – Brand management – Resolving conflicts, crisis management Speakerspanelist: Alan Dunton, Partner , TriplePoint PRpanelist: Robin Harper, VP, Customer Strategy, Catch.companelist: Erik Reynolds, Sr. Director [...]
Break / Lunch
June 28, 2012 12:00 pm – 1:00 pm – Room 236Track: Community SummitStretch your legs. Go grab some lunch. Commune with fellow attendees. Speakers
Managing Social Media to Build Community
June 28, 2012 1:00 pm – 2:00 pm – Room 236Track: Community Summit- Creating scalable community models – Community forums, twitter and other areas outside of your control – Can you really build community in social media? – Why community in an age of social media? – Gamification – Tools of the trade, make your [...]
June 28, 2012 11:00 am – 12:00 pm – Room 236Track: Community Summit- Maintaining a balance – Conversion and up-sell – Happy customers – Not another pitch Speakerspanelist: Erin Hoffman , Lead Game Designer, Loot Drop Incpanelist: Ron Meiners, Director of Community, Sims, Electronic Artspanelist: Terry Redfield, CCO/Founder, Real Life Pluspanelist: Ellen Steuer, Community Management [...]
Building Community Through Internal and Social Engagement
June 28, 2012 10:00 am – 11:00 am – Room 236Track: Community Summit- Best practices – Education and engagement – Creating communities from the beginning – Range of Tools – Globalization and foreign languages – Events, discussions, contests – Customer support Speakerspanelist: Melody Chu, Director of Customer Support, Mixbookpanelist: Tiffany Gaines, Lead Community and Social [...]




