Community Summit 2012


The 2012 Community Summit was held June 28th in San Francisco.

Thursday, June 28, 2012 – 10am – 4pm

Community Summit, June 28, 2012 in San Francisco’s Moscone Center, brings together online community management gurus for a detailed discussion and networking with a look at the best practices in community management and community relations in the age of social media.

10:00 am – 11:00 am: June 28th
    Building Community Through Internal and Social Engagement
– Best practices
– Education and engagement
– Creating communities from the beginning
– Range of Tools
– Globalization and foreign languages
– Events, discussions, contests
– Customer support
        Melody Chu, Director of Customer Support, Mixbook
        Tiffany Gaines, Lead Community and Social Media Manager, Voxer
        Izzy Neis, Vice President of User Engagement, Fight My Monster
        Ingrid Vining, Community Manager, Skylanders Universe, Activision
        Regine Weiner, Vice President of Professional Services, Metaverse Mod Squad

11:00 am – 12:00 pm: June 28th
    The Revenue Monster: The role of Community Relations in Monetization and Sales
– Maintaining a balance
– Conversion and up-sell
– Happy customers
– Not another pitch
        Erin Hoffman , Lead Game Designer, Loot Drop Inc
        Ron Meiners, Director of Community, Sims, Electronic Arts
        Terry Redfield, CCO/Founder, Real Life Plus
        Ellen Steuer, Community Management and Social Design Consultant, formerly Gazillion, Disney

12:00 pm – 1:00 pm: June 28th
    Break / Lunch
Stretch your legs.  Go grab some lunch.  Commune with fellow attendees.

1:00 pm – 2:00 pm: June 28th
    Managing Social Media to Build Community
– Creating scalable community models
– Community forums, twitter and other areas outside of your control
– Can you really build community in social media?
– Why community in an age of social media?
– Gamification
– Tools of the trade, make your life simpler
– Metrics and measurement
        Will Chase, High Priest of Propaganda, Burning Man
        Maya Grinberg, Chief Evangelist, Wildfire
        Kristen McGorry, Head of Community, Maxis
        Rich Weil, VP of Client Services, Metaverse Mod Squad

2:00 pm – 3:00 pm: June 28th
    Public Relations, Marketing and Community
– Communications leads
– Building buzz
– What to do with the media
– Spin
– Encouraging community
– Brand management
– Resolving conflicts, crisis management
        Alan Dunton, Partner , TriplePoint PR
        Robin Harper, VP, Customer Strategy,
        Erik Reynolds, Sr. Director Public Relations, EA Maxis, Electronic Arts
        Sarah Wulfeck, Digital Media Consultant, Formerly National Producer and Social Media Strategist for CBS News